The current developments in Formula 1 show us that it will always be far easier to destroy a reputation than create one in the first place, and that effective communication is key to success in any kind of business environment.
The only way to brand recognition in the long term is maintaining consistency.
Constantly fiddling with your brand will only dilute its power. Invest in your identity for the long term, and watch its recognition grow.
Putting your brand at the heart of your website (amongst other things).
A website that has been thrown together at the last minute, at minimal effort, a sort of knee jerk reaction to a perceived requirement, seems to me like a wasted opportunity. It takes vast amounts of time and money getting a business off the ground, but a lack of vision when it comes to managing peoples’ perceptions of that business will make that all worthless.
Perhaps it’s not as huge as we think…
If Twitter were just 100 people, what would it look like?
The potential for disconnect between you and your designer.
Why design projects often miss the mark and how to make sure you choose the right designer and get the right result for your project.
If the web is so powerful, why do so many small businesses neglect it so? Part 2.
In the second part of this series we look at another reason why small business owners ignore the power of the web at their peril.
When is a brand not a brand? When it’s a $50 logo.
Why the many $50 logo design services represent tremendous value for money, but can’t offer a fully developed brand identity for such a small fee. Creating a fully aligned, unique and powerful brand is a completely different process, one that demands a much higher fee because it create a much more valuable end product.
How small businesses can learn from big business in the corporate marketing world
Corporations spend millions on branding, marketing and design services. Small businesses cannot. But there are some lessons that SMEs can take from the big boys. We just need to realise that high quality design and marketing need not cost the earth…
Branding and marketing during a recession? You’ve got to be joking!
When small and medium sized businesses start to feel the pinch because economic conditions are no longer favourable, their owners will inevitably, and rightly, start to look at how budgets can be trimmed to help steer their business through the stormy waters ahead. Inevitably marketing activities are the first to get the chop, but is this really prudent, or necessary? We don’t think so…
If the web is so powerful, why do so many small businesses neglect it so?
We all know about the power of the internet as a marketing, information, sales, networking and entertainment tool. It is the one thing that will define our age. More important than space travel, nuclear physics or medical technology, the internet is incredible. So why do so many companies, even those of a reasonable size, neglect their online presence?
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