… but not for long…The recession hit us at exactly the wrong time and it’s time to call it a day and move on to something with more security.
We’re back
Friday, July 16th, 2010Good communication is good business
Thursday, October 22nd, 2009The current developments in Formula 1 show us that it will always be far easier to destroy a reputation than create one in the first place, and that effective communication is key to success in any kind of business environment.
The only way to brand recognition in the long term is maintaining consistency.
Tuesday, September 1st, 2009Constantly fiddling with your brand will only dilute its power. Invest in your identity for the long term, and watch its recognition grow.
Putting your brand at the heart of your website (amongst other things).
Tuesday, September 1st, 2009A website that has been thrown together at the last minute, at minimal effort, a sort of knee jerk reaction to a perceived requirement, seems to me like a wasted opportunity. It takes vast amounts of time and money getting a business off the ground, but a lack of vision when it comes to managing peoples’ perceptions of that business will make that all worthless.
Perhaps it’s not as huge as we think…
Wednesday, August 26th, 2009If Twitter were just 100 people, what would it look like?
The potential for disconnect between you and your designer.
Tuesday, August 25th, 2009Why design projects often miss the mark and how to make sure you choose the right designer and get the right result for your project.
If the web is so powerful, why do so many small businesses neglect it so? Part 2.
Wednesday, August 19th, 2009In the second part of this series we look at another reason why small business owners ignore the power of the web at their peril.
When is a brand not a brand? When it’s a $50 logo.
Sunday, May 3rd, 2009Why the many $50 logo design services represent tremendous value for money, but can’t offer a fully developed brand identity for such a small fee. Creating a fully aligned, unique and powerful brand is a completely different process, one that demands a much higher fee because it create a much more valuable end product.
How small businesses can learn from big business in the corporate marketing world
Wednesday, April 8th, 2009Corporations spend millions on branding, marketing and design services. Small businesses cannot. But there are some lessons that SMEs can take from the big boys. We just need to realise that high quality design and marketing need not cost the earth…
Branding and marketing during a recession? You’ve got to be joking!
Wednesday, April 8th, 2009When small and medium sized businesses start to feel the pinch because economic conditions are no longer favourable, their owners will inevitably, and rightly, start to look at how budgets can be trimmed to help steer their business through the stormy waters ahead. Inevitably marketing activities are the first to get the chop, but is this really prudent, or necessary? We don’t think so…
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