Constantly fiddling with your brand will only dilute its power. Invest in your identity for the long term, and watch its recognition grow.
The only way to brand recognition in the long term is maintaining consistency.
Tuesday, September 1st, 2009Putting your brand at the heart of your website (amongst other things).
Tuesday, September 1st, 2009A website that has been thrown together at the last minute, at minimal effort, a sort of knee jerk reaction to a perceived requirement, seems to me like a wasted opportunity. It takes vast amounts of time and money getting a business off the ground, but a lack of vision when it comes to managing peoples’ perceptions of that business will make that all worthless.
www.claritycp.com goes live
Thursday, June 4th, 2009Our latest web project has been completed and is live at www.claritycp.com
We developed a visual language, a photography style and the website inside of 7 weeks, which we’re pretty proud of if we’re honest.
The site was designed by us, and coded by our partner company Old Tin Roof – oldtinroof.com
Needless to say we’re very happy [...]
When is a brand not a brand? When it’s a $50 logo.
Sunday, May 3rd, 2009Why the many $50 logo design services represent tremendous value for money, but can’t offer a fully developed brand identity for such a small fee. Creating a fully aligned, unique and powerful brand is a completely different process, one that demands a much higher fee because it create a much more valuable end product.
RSS 2.0