A website that has been thrown together at the last minute, at minimal effort, a sort of knee jerk reaction to a perceived requirement, seems to me like a wasted opportunity. It takes vast amounts of time and money getting a business off the ground, but a lack of vision when it comes to managing peoples’ perceptions of that business will make that all worthless.
Putting your brand at the heart of your website (amongst other things).
Tuesday, September 1st, 2009When is a brand not a brand? When it’s a $50 logo.
Sunday, May 3rd, 2009Why the many $50 logo design services represent tremendous value for money, but can’t offer a fully developed brand identity for such a small fee. Creating a fully aligned, unique and powerful brand is a completely different process, one that demands a much higher fee because it create a much more valuable end product.
How small businesses can learn from big business in the corporate marketing world
Wednesday, April 8th, 2009Corporations spend millions on branding, marketing and design services. Small businesses cannot. But there are some lessons that SMEs can take from the big boys. We just need to realise that high quality design and marketing need not cost the earth…
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