Constantly fiddling with your brand will only dilute its power. Invest in your identity for the long term, and watch its recognition grow.
The only way to brand recognition in the long term is maintaining consistency.
Tuesday, September 1st, 2009Perhaps it’s not as huge as we think…
Wednesday, August 26th, 2009If Twitter were just 100 people, what would it look like?
The potential for disconnect between you and your designer.
Tuesday, August 25th, 2009Why design projects often miss the mark and how to make sure you choose the right designer and get the right result for your project.
If the web is so powerful, why do so many small businesses neglect it so? Part 2.
Wednesday, August 19th, 2009In the second part of this series we look at another reason why small business owners ignore the power of the web at their peril.
When is a brand not a brand? When it’s a $50 logo.
Sunday, May 3rd, 2009Why the many $50 logo design services represent tremendous value for money, but can’t offer a fully developed brand identity for such a small fee. Creating a fully aligned, unique and powerful brand is a completely different process, one that demands a much higher fee because it create a much more valuable end product.
Branding and marketing during a recession? You’ve got to be joking!
Wednesday, April 8th, 2009When small and medium sized businesses start to feel the pinch because economic conditions are no longer favourable, their owners will inevitably, and rightly, start to look at how budgets can be trimmed to help steer their business through the stormy waters ahead. Inevitably marketing activities are the first to get the chop, but is this really prudent, or necessary? We don’t think so…
Why do small businesses need websites, logos or brochures? It’s all about the brand.
Wednesday, April 8th, 2009Small businesses need branding and marketing now more than ever, yet many still see it as money down the drain; an unnecessary expense. Well we think that’s a bit short-sighted, and here’s why…
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