Constantly fiddling with your brand will only dilute its power. Invest in your identity for the long term, and watch its recognition grow.
The only way to brand recognition in the long term is maintaining consistency.
Tuesday, September 1st, 2009When is a brand not a brand? When it’s a $50 logo.
Sunday, May 3rd, 2009Why the many $50 logo design services represent tremendous value for money, but can’t offer a fully developed brand identity for such a small fee. Creating a fully aligned, unique and powerful brand is a completely different process, one that demands a much higher fee because it create a much more valuable end product.
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