Constantly fiddling with your brand will only dilute its power. Invest in your identity for the long term, and watch its recognition grow.
The only way to brand recognition in the long term is maintaining consistency.
Tuesday, September 1st, 2009Putting your brand at the heart of your website (amongst other things).
Tuesday, September 1st, 2009A website that has been thrown together at the last minute, at minimal effort, a sort of knee jerk reaction to a perceived requirement, seems to me like a wasted opportunity. It takes vast amounts of time and money getting a business off the ground, but a lack of vision when it comes to managing peoples’ perceptions of that business will make that all worthless.
The potential for disconnect between you and your designer.
Tuesday, August 25th, 2009Why design projects often miss the mark and how to make sure you choose the right designer and get the right result for your project.
If the web is so powerful, why do so many small businesses neglect it so? Part 2.
Wednesday, August 19th, 2009In the second part of this series we look at another reason why small business owners ignore the power of the web at their peril.
How small businesses can learn from big business in the corporate marketing world
Wednesday, April 8th, 2009Corporations spend millions on branding, marketing and design services. Small businesses cannot. But there are some lessons that SMEs can take from the big boys. We just need to realise that high quality design and marketing need not cost the earth…
Branding and marketing during a recession? You’ve got to be joking!
Wednesday, April 8th, 2009When small and medium sized businesses start to feel the pinch because economic conditions are no longer favourable, their owners will inevitably, and rightly, start to look at how budgets can be trimmed to help steer their business through the stormy waters ahead. Inevitably marketing activities are the first to get the chop, but is this really prudent, or necessary? We don’t think so…
If the web is so powerful, why do so many small businesses neglect it so?
Wednesday, April 8th, 2009We all know about the power of the internet as a marketing, information, sales, networking and entertainment tool. It is the one thing that will define our age. More important than space travel, nuclear physics or medical technology, the internet is incredible. So why do so many companies, even those of a reasonable size, neglect their online presence?
Why do small businesses need websites, logos or brochures? It’s all about the brand.
Wednesday, April 8th, 2009Small businesses need branding and marketing now more than ever, yet many still see it as money down the drain; an unnecessary expense. Well we think that’s a bit short-sighted, and here’s why…
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