Posts Tagged ‘sponsorship’

Good communication is good business

Thursday, October 22nd, 2009

The current developments in Formula 1 show us that it will always be far easier to destroy a reputation than create one in the first place, and that effective communication is key to success in any kind of business environment.

How small businesses can learn from big business in the corporate marketing world

Wednesday, April 8th, 2009

Corporations spend millions on branding, marketing and design services. Small businesses cannot. But there are some lessons that SMEs can take from the big boys. We just need to realise that high quality design and marketing need not cost the earth…