The current developments in Formula 1 show us that it will always be far easier to destroy a reputation than create one in the first place, and that effective communication is key to success in any kind of business environment.
Good communication is good business
Thursday, October 22nd, 2009The only way to brand recognition in the long term is maintaining consistency.
Tuesday, September 1st, 2009Constantly fiddling with your brand will only dilute its power. Invest in your identity for the long term, and watch its recognition grow.
Putting your brand at the heart of your website (amongst other things).
Tuesday, September 1st, 2009A website that has been thrown together at the last minute, at minimal effort, a sort of knee jerk reaction to a perceived requirement, seems to me like a wasted opportunity. It takes vast amounts of time and money getting a business off the ground, but a lack of vision when it comes to managing peoples’ perceptions of that business will make that all worthless.
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