Constantly fiddling with your brand will only dilute its power. Invest in your identity for the long term, and watch its recognition grow.
The only way to brand recognition in the long term is maintaining consistency.
Tuesday, September 1st, 2009Putting your brand at the heart of your website (amongst other things).
Tuesday, September 1st, 2009A website that has been thrown together at the last minute, at minimal effort, a sort of knee jerk reaction to a perceived requirement, seems to me like a wasted opportunity. It takes vast amounts of time and money getting a business off the ground, but a lack of vision when it comes to managing peoples’ perceptions of that business will make that all worthless.
If the web is so powerful, why do so many small businesses neglect it so? Part 2.
Wednesday, August 19th, 2009In the second part of this series we look at another reason why small business owners ignore the power of the web at their peril.
www.claritycp.com goes live
Thursday, June 4th, 2009Our latest web project has been completed and is live at www.claritycp.com
We developed a visual language, a photography style and the website inside of 7 weeks, which we’re pretty proud of if we’re honest.
The site was designed by us, and coded by our partner company Old Tin Roof – oldtinroof.com
Needless to say we’re very happy [...]
How small businesses can learn from big business in the corporate marketing world
Wednesday, April 8th, 2009Corporations spend millions on branding, marketing and design services. Small businesses cannot. But there are some lessons that SMEs can take from the big boys. We just need to realise that high quality design and marketing need not cost the earth…
Branding and marketing during a recession? You’ve got to be joking!
Wednesday, April 8th, 2009When small and medium sized businesses start to feel the pinch because economic conditions are no longer favourable, their owners will inevitably, and rightly, start to look at how budgets can be trimmed to help steer their business through the stormy waters ahead. Inevitably marketing activities are the first to get the chop, but is this really prudent, or necessary? We don’t think so…
If the web is so powerful, why do so many small businesses neglect it so?
Wednesday, April 8th, 2009We all know about the power of the internet as a marketing, information, sales, networking and entertainment tool. It is the one thing that will define our age. More important than space travel, nuclear physics or medical technology, the internet is incredible. So why do so many companies, even those of a reasonable size, neglect their online presence?
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